"Vampire Diaries" Goes Virtual

Warner Bros. Television Group disclosed their plans to expand their social media audience in a press release today. Warner Bros. is partnering with Virtual Greats to bring three of their hit shows into the virtual world. Out the gate, the three shows going virtual for the coming 2011-2012 television season are "The Vampire Diaries," "Gossip Girl," and "Pretty Little Liars."

"The Vampire Diaries" which premieres Thursday, September 15, at 8PM will be available on Meez.com, WeeWorld, and Zwinky. These sites will allow you to visit Mystic Falls. Once there, you will be able to create an avatar of one of your favorite characters, and dress them in the fashions shown on the hit series. At launch, fans will only be able to chose between Stefan, Damon, Elena, or Katherine avatars. No word as of yet if/when other characters will become available. Lisa Gregorian, Chief Marketing Officer at Warner Bros. Television Group states,

"Gossip Girl, The Vampire Diaries and Pretty Little Liars all have dedicated, passionate fanbases who are highly active in the digital space, with more than 22 million combined fans on Facebook. This partnership with Virtual Greats provides us with an innovative - and engaging - way to continue entertaining our viewers on a daily basis as they navigate virtual worlds, extending their experience with the show everywhere they choose to spend their time." 

Click here to find out more about this dynamic new addition to "TVD," or read about the new virtual world of "Gossip Girl," or "Pretty Little Liars." 


Source: San Francisco Chronicle